In life science businesses of all sizes, marketing and sales teams are adopting CRM systems to obtain and retain customers, deliver a better customer experience, and gain valuable customer data that is changing businesses for good.

Marketing and sales efforts are being realigned to create more personalized and positive experiences that not only establish reliability but also increase advocacy among customers. Studies suggest that 59% of customers believe that the more companies knew about them, the better their experience was interacting with them.

CRM software can capture a significant amount of your customers’ data from a variety of sources. This data can be analyzed to derive useful insights, which can be crucial for making important busi...

Look up the top ten or top five or the best CRMs in the market. You’ll likely find plenty of articles that recycle many of the same prominent names. There must be some truth to it, otherwise it’s hard for the same set of CRMs to make an appearance in every list. Yet, with the great variety of CRM solutions out there, why are only a select few being considered for praise by list makers?

Who’s to say who is right? 

Even today, industries like pharmaceutical and medical devices still follow the traditional way of making sales, where the sales rep goes out into the field to pitch to prospects. These industries still firmly believe that field sales is their most effective way of making sales. However, since healthcare professionals (HCPs) often have a busy schedule, they prefer to be communicated with through emails or calls before a meeting.

Sometimes, this gap between the approach followed by field reps and HCPs expectations can negatively affect deals. With a route planner, you can solve this problem while significantly improving your success rate.

Here are 6 reasons why opting for a route planner can be a go...

This is a guest post by iovox.

Are 60% of your sales updates not being logged in CRM? A new mobile tool from iovox helps Zoho CRM users eliminate lost opportunities and manual data entry.

It’s a stunning number, but according to research cited in Sales Hacker, only 40% of sales updates are ever entered into CRM. Why do over half of all these interactions never get logged? The answer is simple. Data entry is a pain, and if you’re in sales, you want to be selling, not doing paperwork.

Empowered by an understanding of this challenge—as well as the importance of logging every interaction—iovox, a global provider of call tracking solutions, has introduced a new Zoho CRM integration for mobile phones that eliminates the hassle ...

We’re pleased to announce that PCMag—one of the leading online tech magazines—has named Zoho CRM the winner of their 2019 Business Choice Awards for CRM. The award comes after PCMag also named Zoho the 2019 Editor’s Choice CRM. We’re very proud to receive the Business Choice Award as it speaks to our longstanding approval from both critics and users alike.

Zoho CRM received the highest overall satisfaction rating (7.4) and achieved the rare distinction of being the only brand to get a positive Net Promoter Score (NPS)  among all the other vendors in contention. We’re incredibly proud and humbled by the love that the readers of PC Mag have shown us.