Importance of CRM Data Scrubbing for Businesses

CRM data is the key to unlocking the success of your business. So it’s important to have a CRM that can help you share, store and access customer information.

The most important thing is to have clean CRM data. This means scrubbing all of your data on a regular basis so that it only includes the information that you want in your database. A good CRM can do this automatically for you or provide features that will make this easier for you to do on your own.

Businesses around the world are spending huge amounts of money on marketing campaigns, but they are also investing in their CRMs too. It’s not uncommon for some companies to spend more on improving their CRM than marketing because they know ho...

The most important thing in marketing is the conversion. You need to have a process that will lead your prospects to take the desired action. Zoho CRM can help you enhance your sales process and convert more prospects into customers.

TowerData API's help you to improve the quality and depth of your data by enabling you to quickly and securely verify email addresses and match demographics and behavioral data to your customer Zoho CRM list in real-time.

Our APIs are built with REST and data is returned in the JSON format. The API's are designed to be easy to use, and we provide API libraries to help you use them with several popular programming languages.

Our API requests must be made using HTTPS and require an API key.

TowerData’s Email Intelligence API helps you to understand who your customers are and to segment them by their attributes by providing 50+ demographic and behavioral data fields. Improve personalization and crea...

In life science businesses of all sizes, marketing and sales teams are adopting CRM systems to obtain and retain customers, deliver a better customer experience, and gain valuable customer data that is changing businesses for good.

Marketing and sales efforts are being realigned to create more personalized and positive experiences that not only establish reliability but also increase advocacy among customers. Studies suggest that 59% of customers believe that the more companies knew about them, the better their experience was interacting with them.

CRM software can capture a significant amount of your customers’ data from a variety of sources. This data can be analyzed to derive useful insights, which can be crucial for making important busi...

Look up the top ten or top five or the best CRMs in the market. You’ll likely find plenty of articles that recycle many of the same prominent names. There must be some truth to it, otherwise it’s hard for the same set of CRMs to make an appearance in every list. Yet, with the great variety of CRM solutions out there, why are only a select few being considered for praise by list makers?

Who’s to say who is right? 

Even today, industries like pharmaceutical and medical devices still follow the traditional way of making sales, where the sales rep goes out into the field to pitch to prospects. These industries still firmly believe that field sales is their most effective way of making sales. However, since healthcare professionals (HCPs) often have a busy schedule, they prefer to be communicated with through emails or calls before a meeting.

Sometimes, this gap between the approach followed by field reps and HCPs expectations can negatively affect deals. With a route planner, you can solve this problem while significantly improving your success rate.

Here are 6 reasons why opting for a route planner can be a go...

This is a guest post by iovox.

Are 60% of your sales updates not being logged in CRM? A new mobile tool from iovox helps Zoho CRM users eliminate lost opportunities and manual data entry.

It’s a stunning number, but according to research cited in Sales Hacker, only 40% of sales updates are ever entered into CRM. Why do over half of all these interactions never get logged? The answer is simple. Data entry is a pain, and if you’re in sales, you want to be selling, not doing paperwork.

Empowered by an understanding of this challenge—as well as the importance of logging every interaction—iovox, a global provider of call tracking solutions, has introduced a new Zoho CRM integration for mobile phones that eliminates the hassle ...

We’re pleased to announce that PCMag—one of the leading online tech magazines—has named Zoho CRM the winner of their 2019 Business Choice Awards for CRM. The award comes after PCMag also named Zoho the 2019 Editor’s Choice CRM. We’re very proud to receive the Business Choice Award as it speaks to our longstanding approval from both critics and users alike.

Zoho CRM received the highest overall satisfaction rating (7.4) and achieved the rare distinction of being the only brand to get a positive Net Promoter Score (NPS)  among all the other vendors in contention. We’re incredibly proud and humbled by the love that the readers of PC Mag have shown us.

Online sales presentations, online demos, video chats — there are a lot of meetings for you to attend. For even the most seasoned pros scheduling online meetings and video conferences means switching back and forth between many applications, and we know it’s as frustrating as unproductive.

Zoho CRM comes with an in-house two-way sync integration with Google Contacts. The problem is the daily frequency it updates the datasets. Meaning; you would have to wait 24 hours to see the modifications done in one side or the other.