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By: rogv1a33 | February 21, 2021

Creator_Scripts_Zoho_Campaigns

You’ve probably Googled “What’s the best day to send my email?” before a high-stakes email campaign and found that most results say Tuesday is the best day.

You’ve also probably seen these claims backed up with different kinds of data. However, as an email marketer, you should consider the sample size and the industries contributing to the data. Extrapolating the findings of a different industry to your industry might not yield the best of returns.

So if you haven’t completely studied the behavior of your target audience, but you believe that Tuesday is the gold standard, it’s safe to say that you’re entertaining a myth.

In this article, we’ll discuss why the Tuesday preference exists and some tools for cracking the best-time-to-send-ema...

By: rogv1a33 | January 26, 2021

Creator_Scripts_Zoho_DripEmails

Drip emails are a series of emails that are sent to follow up with subscribers. They are linearly set up with different send times. Once the defined time arrives, based on the action of recipients, they’re automatically sent to the subscribers by your email marketing platform. To learn more about drip campaigns from a very general point of view, read our article that explains the 7 ways to maximize your drip marketing efforts.

Considered one of the most effective ways to engage subscribers, drip emails are a natural fit for the ecommerce industry given the time visitors often take to make a purchase. Today we’re going to take a look at some highly personalized types of drip emails you can create if you have some data ab...

By: rogv1a33 | April 01, 2020

Creator_Scripts_Zoho_Campaigns

Sensitive emergencies and outbreak times like our current one highlight how emails are a predominant means of communication for people across the world. Whether it’s HR sending employees company emails or customer-focused COVID-19 precautionary steps, awareness campaigns, and brand messages, the last few weeks had everyone glued to their inbox.

We at Zoho Campaigns know the importance of conveying information to both employees and customers who matter to your business, and that’s exactly why we’re introducing our new set of crisis-related, COVID-19 email marketing templates.

By: rogv1a33 | March 20, 2020

Creator_Scripts_Zoho_Campaigns

With the ongoing global health emergencies, home is becoming the headquarters for most of our work. The continued emphasis on working remotely is largely shaping the way teams digitally collaborate, coordinate, and comply on KPIs and outcomes.

So, what does this mean in the case of your email marketing campaigns—something that involves the contribution of cross-sectional teams? If you’re a marketer, sales person, designer, or a rep concerned deeply about the best way to realign your email marketing campaign goals owing to remote work, you’ve come to the right place.

In this article, we discuss the essence of shared responsibilities in tasks like setting up email design systems and running marketing campaigns, and we ...

By: obregonanacecilia | December 03, 2019

CreatorScripts-ZohoCampaings

As you decorate your brick-and-mortar or online store to win shoppers’ attention on Small Business Saturday, take a moment to appreciate the progress you’ve made thus far. Building a business is no small feat, and we’re happy to see you flourishing. Whether your company has been around awhile or your ribbon-cutting ceremony is scheduled tomorrow, we wish you the best on your entrepreneurial journey. 

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