Smart Software For Maverick Entrepreneurs

By: CreatorScripts | January 25, 2018

Businesses today have a wide array of specialized tools for sales, marketing, and support. At the same time, these tools tend to push vital data in separate silos, making it difficult to see the whole picture and provide a consistent customer experience. With Zoho CRM Plus, we’ve solved this problem by integrating marketing, sales force automation, and help desk tools on a single platform. Zoho CRM Plus helps you break down organizational silos and provide a unified customer experience, from the first visit to the last support ticket.

With this in mind, we are starting a blog series to help you understand how to make the best use of Zoho CRM Plus to engage your customer, end-to-end. And in this post, we discuss the first stage: attracting traffic to your website.  There are many ways you can drive traffic. Here are three of our favorites.

1. Leverage social media to your advantage.

According to a survey by DemandWave, 55 percent of all businesses worldwide find social media to be the best way to generate leads, rightfully so. Traditional marketing platforms don’t always provide marketers the same luxury social media does in identifying and engaging your target audience. For example, hosting a Twitter chat to announce a new product release, sharing pop-culture polls for your followers, and interacting with influencers and thought leaders who cover your industry are surefire ways to build a powerful brand presence online and bring traffic to your website.

Start by creating a page for your business on popular social media networks like LinkedIn, Twitter, or Facebook. Using the Zoho Social application in Zoho CRM Plus, you can publish posts across all platforms simultaneously and measure their engagement levels.

Next, identify keywords and hashtags that are relevant to your business and track them on a regular basis. When the time is right, make your presence felt by joining the conversation to build your overall brand presence.

zoho-crm-brand

Remember to keep up the momentum. Keep your page bustling with activity by posting quality content that’s relevant to your audience. In a few months, you will start to see a rise in your website organic traffic. But consistency is the key.

2. Invest in an AdWords campaign. 

Statwit estimates that businesses make $2 in revenue for every dollar they spend on Google AdWords. However, PPC (Pay Per Click) ads are not exactly cheap (Depending on your industry, keywords can even go upwards of $50 per click). To truly get the results you want, you must find the best keywords and the right ad content for your PPC ads . Here’s how Zoho CRM Plus can help.

Use Zoho Social to identify trending tag words in your region. Experiment with Google AdWords by starting a small campaign by bidding on these tags. Create landing pages with relevant content for each keyword, and route traffic accordingly. Next, import your AdWords marketing data into Zoho CRM so you can see which keywords led to each sale. You can also export your sales data into AdWords to optimize your bidding and streamline budgets to yield maximum profits.

zoho-crm-google-adwords

Once you merge your Google online marketing data with Zoho’s offline sales data, both your sales and advertising teams can learn which marketing strategies are driving the best ROI. After the campaign is over, use Zoho CRM Plus analytics to combine your AdWords analytics with sales data from your CRM and make sure that the keywords you’re investing in offer the most bang for your buck.

3. Take your show on the road.

Trade shows are one of the few opportunities where brands get a chance to directly connect with their customers. According to the Center of Exhibition Industry Research, 86 percent of people attending a trade show have the ability to purchase. Find local trade shows that are relevant to your business interests and meet potential clients. Zoho CRM Plus mobile apps allow you to scan business cards and import them to your CRM, right from the trade show floor.

Once the contact details are imported in your CRM, the best way to solidify your relationships is by creating an immediate follow-up plan to ensure your potential client does not lose interest. Sync the names and email addresses of your new CRM clients into individual subscriber lists, based on their industry in Zoho Campaigns. Next, create mailers for each industry type with your call-to-action as a link to your website. Grab your client’s interest by adding their first name in the subject lines, using merge tags. Once the campaign is sent, measure click rates/open rates in Zoho Campaigns, and start experimenting with different subject lines to improve your success.

It’s your turn now, are you ready?

First, choose one or two action items from this list. Try to implement them and tell us how they went in the comments below.

Second, we’d like to hear your thoughts. Do you have any other ideas you’d like to see on this list? Feel free to share them here, as well.

__________________________________________________________________


Check out Zoho CRM Plus, our end-to-end customer engagement suite for sales, marketing and support teams. Zoho CRM Plus allows you to do everything you can from attracting leads to converting them into customers, and from managing your social media profiles to providing top-notch customer support. Sign up here for a free 30-day trial.
__________________________________________________________________

Category: Zoho CRM 

Tags: socialmediamarketing, Adwords, Tradeshow 

Comments:

Julian john Leah

Posted on : January 30, 2018

The single, most tempting reason behind me using ZOHO's that
it&#39;s much better to implement the customizations. The <a href="https://www.crunchbase.com/organization/edusson">https://www.crunchbase.com/organization/edusson</a>
talked about the whole of it to me. Their website itself features a lot
of ZOHO functionalities.<br />


TonySelah

Posted on : January 29, 2018

Here’s how Zoho CRM Plus can help.


Post a Comment

Tags

Entrepreneur

HTML

PDF

Word

API

Geolocation

IP Address

Rapleaf API

Email

Pages

Deluge Scripts

Google API

Custom Functions

Gapps

Developer

Webmerge

Creator Scripts

Online Database

Online Tools

Email Marketing

Key Benefits

Sales and Marketing

SaaS

LTV

Barcodes

Hacks

Ted Talks

Quickbase

Spreadsheets

Integrations

Apps

Remote Support

How To Videos

Business Intelligence

Security

Mobile

Zapier

Presentations

Mileage Tracking

LastPass

LogMeIn

Google Analytics

Google Chrome

Expense Receipts

Pivot Table

Reminders

Printing

MS Access

Zoho Creator

GrowthHacking

Productivity

Macros

zohodevs

QR Code

Inventory

Send Email

Fetch Records

digitalnomad

startuplife

hustle

Loyalty

NPS Survey

onlinemarketing

socialmediamarketing

contentmarketing

ladyboss

Gamescope

twitter

HR

Monster

Dice

Zip Recruiter

Zoho Invoice

Wepay

Cashflow

startup

GameofThrones

BI

bigdata

peterdiamandis

online survey

olympic games

Email Receipts

success

Email reminders

business email

zoho mail

Scheduled Emailing

Applicant Tracking

AT

online quizes

online quizzes

Ladyboss

Subforms

G Suite

Invoicing

Image Management

Iterations

Pricing

Price Books

ImagesAPI

GettyImages

iStock

Thinkstock

Ash Maurya

Nick Smith

Jonathan Taylor

Dashboards

randomness

Colombia

Hosting Email

zohomail

Phone Format

Gmail

ZohoCRM

viralloop

ifttt

northstar

metric

fax com

optimization

reducecosts

Cloud Software

Zoho One

Spectre

Meltdown

chatbots

Adwords

Tradeshow

Live chat

Zia

AI

Phone Validation

Zoho CRM

Data Backup

Dropbox

SEO

Shopify

Facebook

Checkr

Human Resources

People

Recruiters

Website

CSS

HubSpot

ZohoAnalytics

Zoho Social

digitaltransformation

Recruiting software

Streamline hiring

Zoho

Zoho recruit

Zoho Books

accounting software

gst filing

Automation

Customer Engagement

custumer journeys

Digital marketing

collaboration

Online Meeting

Zoho Marketplace

applicant tracking system

hiring

HRMS

recruitment

zoho recruit

CRM Award

CRM Software

PCMag Business Choice Award 2019