Every business holds on to values such as honesty, loyalty, and respect, but one value that stands as the key to success for any business is gaining and retaining customer trust.
The digital revolution is screaming for business transparency and customer trust with the rapid expansion of online reviews, community forums, and more. This clearly signals that businesses should make special efforts to establish a good brand image and embrace customer trust.
DID YOU KNOW?
85% of consumers trust online reviews as much as personal recommendations
Trust takes time and consistent effort to sprout. Customers trust businesses that’ve been around a while because time has allowed those companies to establish their brand, grow their customer base, and recruit experienced employees.
Take the case of two businesses, Business A which has had a long term presence, and Business B, which is very new in the market.
So, how can this new small business quickly build enough trust to compete? They must use a smarter approach to winning customer trust.
TO READ THE FULL ARTICLE PLEASE VISIT ZOHO.COM