Creator Scripts.
Smart Software For Maverick Entrepreneurs

By: rogv1a33 | September 06, 2021

Creator_Script_Zoho_Commerce

Imagine you are out shopping and find a small local shop selling a hand-carved bamboo pitcher that catches your attention. It’s beautiful, it’s handmade, and you immediately imagine using it in your kitchen. Then, like many shoppers in our digital age, you decide to go online to check if you can get it for less.

 As price-savvy consumers, it’s normal to want the lowest price, and most e-commerce stores run on an “unbeatable price” business model. But in this instance, a quick search brings you to the same product, and what you see surprises you.

Bamboo pitcher comparison between Flipkart and Kalpataru Trading, a Chennai-based boutique owned by Bhavani K., who recently took her brick & mortar store online with Zoho.

The same product at the major e-commerce store is actually more expensive than what the local store is charging! So, on the one hand, you’re probably happy the local store is cheaper so you can support them and still save money, but on the other hand, you probably wonder why. Isn’t online shopping supposed to be cheaper than shopping at brick-and-mortar stores? After all, the cost of running a brick-and-mortar store is usually much greater than an online store.

Cases like these may seem commonplace and trivial, especially amidst the increasing dependence on e-commerce during the pandemic. However, the story here is ironically not about the consumer, but rather about the small and micro business owners.

Because of the lack of a digital presence, most micro and small businesses in India rely heavily on selling through large e-commerce platforms like Flipkart and Shopify because of the sheer volume of customers they draw.

However, these small businesses are often unaware of the losses they incur from the drastic price variation, monthly charges, referral fees, and other fees they have to pay based on which services they choose.

According to a recent Reuters report, select foreign e-commerce platforms like Amazon do actively undercut micro and small retailers in India. Fortunately, with technology, micro, and small businesses can now compete with online retail giants through affordable technology and better adoption support.

At Zoho, we’re committed to supporting innovation and opportunity, which means we are also committed to helping small businesses to succeed both online and in our communities.


Debunking digital transition myths

f you’re a small business owner, how many times have you reconsidered a tech upgrade, either fearing the high cost or thinking the digital method wouldn’t work as well as your traditional process? If you have, don’t blame yourself.

Until recently, these have been the prevailing notions among small businesses regarding tech. On one hand, many expect digital transformation to be expensive, complex, and too difficult to manage without extensive tech experience or a programming degree.

On the other hand, cost-effective solutions are often considered a temporary fix, something to tide you over until you invest into “big tech,” which unfortunately illustrates the old saying, “you get what you pay for.”

The perception that you will have to sacrifice quality—unless you come to the table with a lot of money—has prevailed until recently as the COVID-19 pandemic ushered in a rise in techno-optimism.

 As these “high-cost fallacies” unravel, the shift to SaaS has given small business owners access to important technology at affordable costs.

The cost of professionalism

Small businesses often hesitate over a digital transition, assuming that even a straightforward cloud-based operating system might have hidden costs too. This is a valid notion, given that most small businesses in India are accustomed to both legacy systems and large e-commerce platforms known for periodic maintenance investments or increasing annual costs.

 Fortunately, the benefits gained from transitioning to a SaaS e-commerce platform far outweigh these fears.

Let’s look at a local example. Bhavani K, who runs Kalpataru Trading, shifted her boutique from a Chennai-based brick and mortar only to an online storefront in the midst of the COVID-19 pandemic with Zoho Commerce. She says, “One of the main elements of shifting online was the cost-effectiveness of the transition.”

After this switch to online, Bhavani K. was also able to convert small orders into bulk orders and integrate Zoho Mail into her business communication, helping her reach a wider audience while retaining the authenticity of her small business.

To read the full article please visit Zoho.com

Comments:

Be the first to comment ...

Post a Comment

Tags

Entrepreneur

HTML

PDF

Word

API

Geolocation

IP Address

Rapleaf API

Email

Pages

Deluge Scripts

Google API

Custom Functions

Gapps

Developer

Webmerge

Creator Scripts

Online Database

Online Tools

Email Marketing

Key Benefits

Sales and Marketing

SaaS

LTV

Barcodes

Hacks

Ted Talks

Quickbase

Spreadsheets

Integrations

Apps

Remote Support

How To Videos

Business Intelligence

Security

Mobile

Zapier

Presentations

Mileage Tracking

LastPass

LogMeIn

Google Analytics

Google Chrome

Expense Receipts

Pivot Table

Reminders

Printing

MS Access

Zoho Creator

GrowthHacking

Productivity

Macros

zohodevs

QR Code

Inventory

Send Email

Fetch Records

digitalnomad

startuplife

hustle

Loyalty

NPS Survey

onlinemarketing

socialmediamarketing

contentmarketing

ladyboss

Gamescope

twitter

HR

Monster

Dice

Zip Recruiter

Zoho Invoice

Wepay

Cashflow

startup

GameofThrones

BI

bigdata

peterdiamandis

online survey

olympic games

Email Receipts

success

Email reminders

business email

zoho mail

Scheduled Emailing

Applicant Tracking

AT

online quizes

online quizzes

Ladyboss

Subforms

G Suite

Invoicing

Image Management

Iterations

Pricing

Price Books

ImagesAPI

GettyImages

iStock

Thinkstock

Ash Maurya

Nick Smith

Jonathan Taylor

Dashboards

randomness

Colombia

Hosting Email

zohomail

Phone Format

Gmail

ZohoCRM

viralloop

ifttt

northstar

metric

fax com

optimization

reducecosts

Cloud Software

Zoho One

Spectre

Meltdown

chatbots

Adwords

Tradeshow

Live chat

Zia

AI

Phone Validation

Zoho CRM

Data Backup

Dropbox

SEO

Shopify

Facebook

Checkr

Human Resources

People

Recruiters

Website

CSS

HubSpot

ZohoAnalytics

Zoho Social

digitaltransformation

Recruiting software

Streamline hiring

Zoho

Zoho recruit

Zoho Books

accounting software

gst filing

Automation

Customer Engagement

custumer journeys

Digital marketing

collaboration

Online Meeting

Zoho Marketplace

applicant tracking system

hiring

HRMS

recruitment

zoho recruit

CRM Award

CRM Software

PCMag Business Choice Award 2019

candidate onboarding

Employee Onboarding Software

Email deliverability

email marketing automation

SaaS Metrics

Stripe Analytics

Subscription Analytics

Zoho Analytics

sales analytics

data

Cliq mobile

ipad

iPad app

best practices

effective strategies

Expert Diaries

smart email marketing

jobboards

recruiting

3D Touch

iOS

RDP

remote access

remote desktop

screen share

Siri

Siri Shortcuts

widgets

Zoho Assist

overtime

Payroll

Time tracking

timesheets

positive work culture

positivity

productivity

team communication

work culture

zoho analytics

operation

aimatching

recruit

Customer Delight

email content

Process Automation

Workflow Automation

workplace productivity

employee engagement

employee retention

leadership

retention strategies

zoho

one

business

services

iovox

telephony

Zoho CRM Integrations

ringcentral

send Fax

Faxes

googleforjobs

googlejobs

joblisting

postjobs

Free migration ATS

Google Hire

mobileapp

industries

route planner

zoho CRM

Email marketing myth

Email spam

Myth debunking

android

Cybersecurity

mobile app

Password Manager

analyzing

customer

CRM

Customer

Favorite

management

Relationship

Sales

holiday email marketing

customer trust

Effective Emails

small business

Small Business Saturday

email marketing resources

Small business email marketing

Biotechnology

Healthcare

medical devices

pharmaceuticals

analytics

public dashboard

Slack

candidate experience

sourcing

video interviews

website

sections

planning

many to many relationship

windows 10

windows accounting app

Windows Hello

Customer Support

email

email hosting

eWidget

free email hosting

Email Campaigns

Email marketing plans

remote working

Covid19

crisis management

Invoicera

TowerData

Email Intelligence

increase productivity team collaboration software team communication software

information

information ecosystem

Zoho people

zia

Event management

social distancing tools

email scheduling

email send time

open rates

Facial recognition

HR Software

HR Tech

LMS

New Features Alert

What s New

Zoho People

education

Education tools

online education software

Chat BOT

BOTS

CLM

Contract lifecycle management

contract management

digital transformation

e-commerce

MSME

SMBs

IFTTT Integration

Zoho Cliq

zoho cliq integration

Zoho Cliq-IFTTT integartion