Sensitive emergencies and outbreak times like our current one highlight how emails are a predominant means of communication for people across the world. Whether it’s HR sending employees company emails or customer-focused COVID-19 precautionary steps, awareness campaigns, and brand messages, the last few weeks had everyone glued to their inbox.

We at Zoho Campaigns know the importance of conveying information to both employees and customers who matter to your business, and that’s exactly why we’re introducing our new set of crisis-related, COVID-19 email marketing templates.

With the ongoing global health emergencies, home is becoming the headquarters for most of our work. The continued emphasis on working remotely is largely shaping the way teams digitally collaborate, coordinate, and comply on KPIs and outcomes.

So, what does this mean in the case of your email marketing campaigns—something that involves the contribution of cross-sectional teams? If you’re a marketer, sales person, designer, or a rep concerned deeply about the best way to realign your email marketing campaign goals owing to remote work, you’ve come to the right place.

In this article, we discuss the essence of shared responsibilities in tasks like setting up email design systems and running marketing campaigns, and we ...

Every business holds on to values such as honesty, loyalty, and respect, but one value that stands as the key to success for any business is gaining and retaining customer trust.

The digital revolution is screaming for business transparency and customer trust with the rapid expansion of online reviews, community forums, and more. This clearly signals that businesses should make special efforts to establish a good brand image and embrace customer trust.

While holidays spell fun and frolic for some, for others they mean more work. When it comes to email marketers, the holidays are a time to buckle up for increased marketing activity.

Tim Watson, a leading independent email marketing consultant from Zettasphere, shares his expertise on what kind of email content makes customers happy and stick to a brand. Tim has 14 years of email marketing experience, providing strategic guidance to enhance email campaign performances. He’s also been a twice-elected member of the Email Council at the Data & Marketing Association (DMA) and chair of Email Best Practice hub.

Expert Diaries from Zoho Campaigns connects avid email marketers to the experts in this space, and help them learn some best practices and tips. As #HolidayEmailMarketing is approaching, let’s begin with getting our email content right for acquiring and retaining more customers.

Make your cu...