By: rogv1a33 | January 26, 2021
Drip emails are a series of emails that are sent to follow up with subscribers. They are linearly set up with different send times. Once the defined time arrives, based on the action of recipients, they’re automatically sent to the subscribers by your email marketing platform. To learn more about drip campaigns from a very general point of view, read our article that explains the 7 ways to maximize your drip marketing efforts.
Considered one of the most effective ways to engage subscribers, drip emails are a natural fit for the ecommerce industry given the time visitors often take to make a purchase. Today we’re going to take a look at some highly personalized types of drip emails you can create if you have some data ab...
By: rogv1a33 | April 01, 2020
Sensitive emergencies and outbreak times like our current one highlight how emails are a predominant means of communication for people across the world. Whether it’s HR sending employees company emails or customer-focused COVID-19 precautionary steps, awareness campaigns, and brand messages, the last few weeks had everyone glued to their inbox.
We at Zoho Campaigns know the importance of conveying information to both employees and customers who matter to your business, and that’s exactly why we’re introducing our new set of crisis-related, COVID-19 email marketing templates.
Category: Zoho Campaigns
By: rogv1a33 | March 20, 2020
With the ongoing global health emergencies, home is becoming the headquarters for most of our work. The continued emphasis on working remotely is largely shaping the way teams digitally collaborate, coordinate, and comply on KPIs and outcomes.
So, what does this mean in the case of your email marketing campaigns—something that involves the contribution of cross-sectional teams? If you’re a marketer, sales person, designer, or a rep concerned deeply about the best way to realign your email marketing campaign goals owing to remote work, you’ve come to the right place.
In this article, we discuss the essence of shared responsibilities in tasks like setting up email design systems and running marketing campaigns, and we ...
By: rogv1a33 | November 30, 2019
Every business holds on to values such as honesty, loyalty, and respect, but one value that stands as the key to success for any business is gaining and retaining customer trust.
The digital revolution is screaming for business transparency and customer trust with the rapid expansion of online reviews, community forums, and more. This clearly signals that businesses should make special efforts to establish a good brand image and embrace customer trust.
DID YOU KNOW?
85% of consumers trust online reviews as much as personal recommendations
Trust takes time and consistent effort to sprout. Customers trust businesses that’ve been around a while because time has allowed those companies to establish their brand, grow their customer base, a...
By: obregonanacecilia | November 24, 2019
While holidays spell fun and frolic for some, for others they mean more work. When it comes to email marketers, the holidays are a time to buckle up for increased marketing activity.