Every business holds on to values such as honesty, loyalty, and respect, but one value that stands as the key to success for any business is gaining and retaining customer trust.

The digital revolution is screaming for business transparency and customer trust with the rapid expansion of online reviews, community forums, and more. This clearly signals that businesses should make special efforts to establish a good brand image and embrace customer trust.

While holidays spell fun and frolic for some, for others they mean more work. When it comes to email marketers, the holidays are a time to buckle up for increased marketing activity.

Tim Watson, a leading independent email marketing consultant from Zettasphere, shares his expertise on what kind of email content makes customers happy and stick to a brand. Tim has 14 years of email marketing experience, providing strategic guidance to enhance email campaign performances. He’s also been a twice-elected member of the Email Council at the Data & Marketing Association (DMA) and chair of Email Best Practice hub.

Expert Diaries from Zoho Campaigns connects avid email marketers to the experts in this space, and help them learn some best practices and tips. As #HolidayEmailMarketing is approaching, let’s begin with getting our email content right for acquiring and retaining more customers.

Make your cu...

Dharaneetharan sat down with us for our Expert diaries series to answer some of the most common email marketing questions asked to marketers.

Here’s a blog piece by Izabelle Hundrev from G2, a B2B review marketplace for software and services. She specializes in sales, marketing, and real estate content. After earning a degree in Journalism from the University of Missouri, Izabelle moved back to her hometown of Chicago, where she currently resides.