While holidays spell fun and frolic for some, for others they mean more work. When it comes to email marketers, the holidays are a time to buckle up for increased marketing activity.

Email marketing is seen as an integral element of engagement for most of today’s digital businesses. While sending emails still takes the primary focus for most of us, delivering emails successfully to recipients’ inboxes is catching up the top position too.

So it’s not just sending an email campaign that can ensure a place for it in a recipient’s mail folder. There are other methods to make your emails “smart” and “intelligent” in a way that they not only land safely but also don’t get lost in the long trail of other emails in your contacts’ inboxes.

With Zoho Campaigns, you can create and send emails that are personalized in both content and time of delivery, interactive, tested for open rates an...