Michel Sedaga, founder and leading CEO at eModels.me,  had a very specific need. “I manage thousands of models and need to have their most up to date information in order to schedule photo shoots and allocate talent the most efficient way possible. I need a solution that enables models to update my Zoho CRM via email.”

 Just like ice cream sans toppings, we know that a CRM by itself is a powerful tool, but when you add smart features (toppings), you’ve got a CRM designed to make your life a little easier.

 With this in mind, let’s look at a couple of intelligent features that will save you time and make your job simpler and more productive.

Take a shortcut using Macros.

There might be a set of mundane tasks in record level tha...