Many marketers would unequivocally state that the Net Promoter Score (NPS) is the primary measure of success in any industry. Also, it is an excellent tool to measure loyalty.

NPS Question

The Net Promoter Score measures customer loyalty by dividing customers into three groups: Promoters, Passives, and Detractors.

Promoters rate you 9-10 out of 10. They are very satisfied with you, and would trumpet your product or service to their friends.

Passives rate you 6-8 out of 10. They are passive about you. While satisfied with your product, they would not readily extol its virtues to their friends.

Detractors rate you 0-5 out of 10. They are unsatisfied with you and will likely leave you for a competing product or service.

Your NPS is the percen...