As you decorate your brick-and-mortar or online store to win shoppers’ attention on Small Business Saturday, take a moment to appreciate the progress you’ve made thus far. Building a business is no small feat, and we’re happy to see you flourishing. Whether your company has been around awhile or your ribbon-cutting ceremony is scheduled tomorrow, we wish you the best on your entrepreneurial journey. 

Every business holds on to values such as honesty, loyalty, and respect, but one value that stands as the key to success for any business is gaining and retaining customer trust.

The digital revolution is screaming for business transparency and customer trust with the rapid expansion of online reviews, community forums, and more. This clearly signals that businesses should make special efforts to establish a good brand image and embrace customer trust.