Social media marketing is dynamic, engaging, and most importantly, happens all in real-time. Conversations continue to take place. Whether you’re at work, at home, or out buying your 20th cup of coffee.

There will be moments when you’d want to send out a quick response to a follower, or post pictures of your booth that you captured at a busy event. For times like these, a few simple taps on a pocket-sized gadget is all you need, to get the job done.

Today, I’m super thrilled to announce a new and improved version of the mobile app!

Ever since we introduced Facebook Lead Ads integration in Zoho Social, we’ve been taking copious notes from you. Up until now, you could have only a few standard form fields flowing into your CRM. This meant you missed out on the other prefilled data and custom questions that Facebook offers. So we set out to tighten this integration and debut highly requested features that go beyond the basic updates.

Without further ado, here’s what it means for you:

Capture everything that matters to you, in real time
Facebook lets you collect as many as 20 types of prefilled data through lead forms—from the standard CRM fields such as name, e-mail, and phone number to Facebook-specific ones like relationship status ...

There are software providers that specialize in just one area of business operations and productivity, and then there are the companies that cover every enterprise base within one ecosystem. Zoho is in the latter category. The cloud-based office suite and Software-as-a-Service (SaaS) provider is known for products like Zoho CRM, Zoho Projects, Zoho Campaigns, and a slew of other business apps and services. But in 2015, the company entered the social media management and analytics arena as well with Zoho Social (which begins at $10 per month for the Standard plan).

Zoho Social is a full-featured, responsive hub for managing your social operations and tracking key metrics. It's ideally suited for small to midsize businesses (SMBs) looking t...

Here´s the deal:

Less than 9 months ago Twitter shared a list of the features most requested via #helloworld on the official Twitter blog, which may have given us something of a road map as to where Twitter could be looking to make changes in the near future.

As per the #helloworld feedback, the most requested Twitter features are:

We’re always looking for ways to create and share great content that will engage our audience. Creating good content is an art in itself, but so is curating and sharing content.

Discovering, curating and sharing great content that your audience will find interesting is hard enough as it is. But it doesn’t stop there – when you find good content, you need an easy way to add it to your social sharing pipeline. Meet Zoho SocialShare, the new browser plugin from Zoho Social, designed to help your brand easily curate and share content.

Here are some of our top tips for curating and sharing content with Zoho SocialShare.

Share content pronto, without switching browser tabs: Whenever you come across an interesting article that is relevant for yo...