Creator Scripts. - Zoho Blogs #contentmarketingCreator Scripts. - Zoho Blogs #contentmarketinghttps://www.creatorscripts.com/blogs/tag/contentmarketingMon, 05 Jan 2026 18:12:11 -0800http://zoho.com/sites/<![CDATA[The game for brands is shifting thanks to discovery commerce.]]>https://www.creatorscripts.com/blogs/post/the-game-for-brands-is-shifting-thanks-to-discovery-commerce.Brands are realizing that the game has changed. Discovering a product is now as important as marketing it to the right people. Discovering and shopping is becoming one and the same.]]>

The e-commerce revolution is still ongoing, and it is altering the game for brands! Thanks to social media, consumers can now buy whatever they want, whenever they want. The interesting thing is that the majority of online shoppers claim they had no intention of purchasing the products and experiences they see online. This is known as discovery commerce.

The driving force behind discovery commerce is social media. While customers believe that the products and services they desire appear magically on their screens, their appearance is the result of careful brand strategy guided by social media algorithms.


               According to a recent Fast Magazine article, three out of every five online shoppers polled say they buy products after chance discovery on their social media feeds. This gives businesses a better chance of selling to individuals and businesses who have never heard of their brand before.              

Businesses have a huge opportunity to reach out to people online at the right time to make a sale. The challenge is to ensure that your social media content drives your call to action effectively. "When brands present their content to the right customers at the right time," the same article says, "it can feel like serendipity for those who see the ads."

Discovery commerce is changing the game for brands as people constantly discover new solutions in the digital age. It is now your responsibility to create content that grabs people's attention, conveys the right message, and motivates them to act.

  • You should be able to reach a larger audience online if you use the following strategies:
  • Your content should be interesting and memorable.
  • Your content should be emotionally charged and relatable.
  • Your content should elicit feelings similar to those felt while shopping.
  • Your content should be relevant to the interests and pain points of your target audience.
  • To encourage immediate calls to action, use the power of "now" and the fear of missing out.

Incorporate these top five suggestions into your next content strategy and watch how many new people interact with your social media posts.
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]]>Tue, 29 Nov 2022 20:28:46 -0600<![CDATA[Zoho SocialShare – The easiest way for brands to share content]]>https://www.creatorscripts.com/blogs/post/Zoho-SocialShare-–-The-easiest-way-for-brands-to-share-content

We’re always looking for ways to create and share great content that will engage our audience. Creating good content is an art in itself, but so is curating and sharing content.

Discovering, curating and sharing great content that your audience will find interesting is hard enough as it is. But it doesn’t stop there – when you find good content, you need an easy way to add it to your social sharing pipeline. Meet Zoho SocialShare, the new browser plugin from Zoho Social, designed to help your brand easily curate and share content.

Here are some of our top tips for curating and sharing content with Zoho SocialShare.

Share content pronto, without switching browser tabs: Whenever you come across an interesting article that is relevant for your audience, all you have to do is click on the Zoho SocialShare icon in your browser. Once you hit publish, the article will be instantly shared from all your social media channels.

Save as draft idea or discuss later: If you like an article but aren’t sure whether you want to share it right away, you can use Zoho SocialShare to save it as a draft. Draft posts can be published anytime in the future.

What’s really cool about this feature, is the ease with which you can share these drafts for internal discussion with your team. All it takes is one click to share a draft post to your Collaborate tab in Zoho Social. You can even tag your team members so that they can take a look and discuss it with you right there.

Schedule sharing: There are times when you’re sure you want to share an article but can’t do it right away because you already have a lot of content scheduled. Or because you know now is not a good time to engage your audience.

In situations like these, Zoho SocialShare lets you schedule the article to go out at a future time when a majority of your audience will be active. If you’re not sure about what time is best, just use the SmartQ feature and we’ll automagically schedule it to go out when most of your audience is likely to engage with it.

Pick your favorite lines to share: If you loved reading an article and want to make sure your audience reads it, don’t just share the title as the main piece of content. Select the lines that you felt were most powerful, the ones that you think will make the maximum impact on your audience, the ones that you believe will make the reader want to click and read more. I guess you get the picture.

Yes, those are the lines that you should share. Just select these lines, even if they’re at different places in the article and we’ll share them for you.

Zoho SocialShare is available on Firefox and Chrome web browsers and comes for free with all our plans. And, of course, all the content you share from it will show up in your Zoho Social dashboard so you can track how your audience engages with different articles and figure out what’s working best for them. Simplify your social sharing now.

Creator-Scripts-Zoho-Social
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