Creator Scripts. - Zoho Blogs #ecommerceCreator Scripts. - Zoho Blogs #ecommercehttps://www.creatorscripts.com/blogs/tag/ecommerceFri, 10 Apr 2026 03:38:57 -0700http://zoho.com/sites/<![CDATA[The game for brands is shifting thanks to discovery commerce.]]>https://www.creatorscripts.com/blogs/post/the-game-for-brands-is-shifting-thanks-to-discovery-commerce.Brands are realizing that the game has changed. Discovering a product is now as important as marketing it to the right people. Discovering and shopping is becoming one and the same.]]>

The e-commerce revolution is still ongoing, and it is altering the game for brands! Thanks to social media, consumers can now buy whatever they want, whenever they want. The interesting thing is that the majority of online shoppers claim they had no intention of purchasing the products and experiences they see online. This is known as discovery commerce.

The driving force behind discovery commerce is social media. While customers believe that the products and services they desire appear magically on their screens, their appearance is the result of careful brand strategy guided by social media algorithms.


               According to a recent Fast Magazine article, three out of every five online shoppers polled say they buy products after chance discovery on their social media feeds. This gives businesses a better chance of selling to individuals and businesses who have never heard of their brand before.              

Businesses have a huge opportunity to reach out to people online at the right time to make a sale. The challenge is to ensure that your social media content drives your call to action effectively. "When brands present their content to the right customers at the right time," the same article says, "it can feel like serendipity for those who see the ads."

Discovery commerce is changing the game for brands as people constantly discover new solutions in the digital age. It is now your responsibility to create content that grabs people's attention, conveys the right message, and motivates them to act.

  • You should be able to reach a larger audience online if you use the following strategies:
  • Your content should be interesting and memorable.
  • Your content should be emotionally charged and relatable.
  • Your content should elicit feelings similar to those felt while shopping.
  • Your content should be relevant to the interests and pain points of your target audience.
  • To encourage immediate calls to action, use the power of "now" and the fear of missing out.

Incorporate these top five suggestions into your next content strategy and watch how many new people interact with your social media posts.
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]]>Tue, 29 Nov 2022 20:28:46 -0600<![CDATA[4 reports on Zoho Analytics to help you grow your Shopify online business]]>https://www.creatorscripts.com/blogs/post/4-reports-on-zoho-analytics-to-help-you-grow-your-shopify-online-businessThese are some of the Zoho Advanced Analytics options that can provide powerful insights into your Shopify sales data. These reports can assist Shopify businesses in meeting their objectives more quickly and optimizing their efforts.]]>

Selling on Shopify has numerous advantages, including a full-featured website builder, simple setup, a customized online store, and an extensive marketplace to meet the needs of any Shopify store. The question is, however, how merchants can better translate these advantages into sales and grow their businesses.

Shopify sales analytics gives merchants the tools they need to track and grow sales. In this blog, we'll look at some of the most important Shopify sales reports and metrics to keep an eye on. These reports can help you gain valuable insights into sales data, develop effective sales strategies, and make better decisions.

1. Monthly sales trend

When you hear the term "sales analytics," the first thing that comes to mind is most likely the company's total sales. The Monthly Sales Trend Report compares current month sales to sales from the previous month. This helps merchants understand sales trends and validate sales strategies and commonly held assumptions.
Aside from historical sales analysis, forecasting sales for the coming months is critical. Sales forecasting helps Shopify merchants prepare their resources, set realistic goals, organize inventory, and establish a baseline for the next course of action. Using Zoho Advanced Analytics, businesses can precisely forecast (dotted line) Shopify sales numbers or any other KPI.

2. Sales by Source

Visitors to an online store will arrive from various sources, such as social media, affiliate programs, search engines, and others.
Assume John owns a Shopify online lifestyle store and works as a drop shipper. Customers come into the store through a variety of channels, and John is unsure which of these channels the company should prioritize in terms of time and money.
The Sales by Source report comes in handy here, assisting John in understanding sales across channels. This informs John about which channels are performing well and where he should focus his business efforts.
3. Sales by product category

The Sales by Product Category report summarizes sales by product category. By analyzing the top performing product categories, merchants can make decisions such as which product categories to market better, which products to stock, and much more. This report can help dropshippers understand the product categories in which they should consider investing.

For example, if John discovers that apparel is a profitable product category, he may decide to increase his investment in it. John could also invest in accessories or products that can be cross-sold with clothing.
Drilling down into this data to understand finer details, such as the best-selling products in a product category, would be more interesting and useful for an online seller. You can quickly access these finer insights with Zoho Advanced Analytics' drill-down feature.

In the previous example:

1. Right-click on any data point in the Sales by Product Category report to select it.
2. Select Drill Down, followed by Products, to learn about the best-selling products in a specific product category.
4. Sales in the Regions

The Sales by Region report details how sales are physically distributed. Unlike traditional charts, the geo map is a powerful visualization that allows merchants to instantly spot sales hotspots by analyzing the size of the sales bubbles. The larger the bubble, the greater the increase in sales in that area. You can learn about the sales figures for each region by hovering over the bubbles.

This report might be useful:
  • Increase sales in high-performing regions through geotargeting.
  • Marketing effort coordination
  • Inventory needs to be optimized.
  • Make an effective supply network.
  • and a lot more

If John identifies New York as a sales hotspot, the store may want to tailor their marketing campaigns to include a regional flair.
These are some of the Zoho Advanced Analytics options that can provide powerful insights into your Shopify sales data. These reports can assist Shopify businesses in meeting their objectives more quickly and optimizing their efforts.
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