Tim Watson, a leading independent email marketing consultant from Zettasphere, shares his expertise on what kind of email content makes customers happy and stick to a brand. Tim has 14 years of email marketing experience, providing strategic guidance to enhance email campaign performances. He’s also been a twice-elected member of the Email Council at the Data & Marketing Association (DMA) and chair of Email Best Practice hub.

Expert Diaries from Zoho Campaigns connects avid email marketers to the experts in this space, and help them learn some best practices and tips. As #HolidayEmailMarketing is approaching, let’s begin with getting our email content right for acquiring and retaining more customers.

Make your cu...