Smart Software For Maverick Entrepreneurs

By: rogv1a33 | August 22, 2019

Creator_Scripts_Zoho_Email_Marketing

Dharaneetharan sat down with us for our Expert diaries series to answer some of the most common email marketing questions asked to marketers.

 “Why should I use email marketing?” is a common question for digital marketers. “Oftentimes, people underestimate the power of email,” says Dharaneetharan.


He goes on to explain that even though email is a traditional form of digital communication, email marketing continues to be the most effective way to advertise your business. In fact, the ROI for email marketing is $44 for every $1 spent—that’s higher than Facebook.

By: obregonanacecilia | July 17, 2019

Email marketing is seen as an integral element of engagement for most of today’s digital businesses. While sending emails still takes the primary focus for most of us, delivering emails successfully to recipients’ inboxes is catching up the top position too.

So it’s not just sending an email campaign that can ensure a place for it in a recipient’s mail folder. There are other methods to make your emails “smart” and “intelligent” in a way that they not only land safely but also don’t get lost in the long trail of other emails in your contacts’ inboxes.


With Zoho Campaigns, you can create and send emails that are personalized in both content and time of delivery, interactive, tested for open rates an...

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