Creator Scripts. - Zoho Blogs #GrowthHacking

The game for brands is shifting thanks to discovery commerce.

Tue, 29 Nov 2022 20:28:46 -0600

The e-commerce revolution is still ongoing, and it is altering the game for brands! Thanks to social media, consumers can now buy whatever they want, whenever they want. The interesting thing is that the majority of online shoppers claim they had no intention of purchasing the products and experiences they see online. This is known as discovery commerce.

The driving force behind discovery commerce is social media. While customers believe that the products and services they desire appear magically on their screens, their appearance is the result of careful brand strategy guided by social media algorithms.

According to a recent Fast Magazine article, three out of every five online shoppers polled say they buy products after chance discovery on their social media feeds. This gives businesses a better chance of selling to individuals and businesses who have never heard of their brand before.

Businesses have a huge opportunity to reach out to people online at the right time to make a sale. The challenge is to ensure that your social media content drives your call to action effectively. "When brands present their content to the right customers at the right time," the same article says, "it can feel like serendipity for those who see the ads."

Discovery commerce is changing the game for brands as people constantly discover new solutions in the digital age. It is now your responsibility to create content that grabs people's attention, conveys the right message, and motivates them to act.

You should be able to reach a larger audience online if you use the following strategies:
Your content should be interesting and memorable.
Your content should be emotionally charged and relatable.
Your content should elicit feelings similar to those felt while shopping.
Your content should be relevant to the interests and pain points of your target audience.
To encourage immediate calls to action, use the power of "now" and the fear of missing out.

Incorporate these top five suggestions into your next content strategy and watch how many new people interact with your social media posts.

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Zoho Social now supports TikTok, Instagram Reels and Stories, and YouTube Shorts.

Thu, 08 Sep 2022 19:24:41 -0500

Good things take time, and great things take even longer. Zoho Social is no exception to the ever-expanding scope of social media. As our customers' needs changed, we worked behind the scenes to strengthen it to help you with your social media outreach. We're pleased to announce that TikTok, Instagram Reels and Stories, and YouTube Shorts have been added to Zoho Social. It's been a long time coming, but we hope it fulfills all of your expectations.
Let's dive right in and look at these highlights in greater detail.

TikTok is now available on Zoho Social to assist you in real-time planning, collaboration, and publishing.

TikTok videos can now be planned, posted, and collaborated on using Zoho Social. You can easily plan a post for later or post it right away from the publish window, whether you're at home or on the go, with our custom schedule feature. You can engage your community and gain new followers by publishing trending videos on our desktop platform and mobile app. You can also include a catchy video description and emojis from our emoji tray. You can also group and add trending and relevant hashtags to include them all at once in your post.

TikTok will not be available through Zoho Social in India due to ongoing regulatory restrictions on the platform.

The Zoho Social centralized content calendar allows you to organize all of your videos into a single view, plan your TikTok content strategy and marketing, and keep track of your content plans across platforms. You can view all of your connected channels' weekly and monthly posts at the same time.

You and your team can now easily move material around a structured pipeline thanks to the Workflow and Content Approvals features. You can do so by creating your own approval system and streamlining your social media publishing process. Using the approvals dashboard, you can designate specific team members as approvers who will review and publish drafts, as well as contributors or publishers who will be able to generate and submit drafts for review. As a result, teams have more editorial control over the content they distribute.

Increase your exposure on Zoho Social by using Instagram Reels.

Short-form video is the most interesting and engaging type of social media content available today. With our integration, you can plan and publish Instagram Reels, view and respond to incoming mentions and comments, and even see the number of likes, views, and plays your Reel has received. You can set your Instagram Reels to auto-publish, schedule them for a specific date, or even use Smart Q to publish on the best day/time.

You can also select a thumbnail from the suggested options to use as your Reel's cover image, or you can select your own frame from the video and post it on both your grid and the Reels tab. You can also easily plan and manage your entire video strategy.

You can engage and interact on Instagram Stories using Zoho Social.

Instagram Stories is a feed of pictures or videos that disappear from your profile after 24 hours. Thanks to a feature update, you can now plan and create your Instagram Stories ahead of time. It also allows you to publish immediately or later, preview the story to see how it will appear on your profile, and add captions to each one.

Furthermore, with Zoho Social, you can access a variety of unique and fun custom stickers, as well as apply filters to completely customize the look of your story and build it from scratch. The Zoho Social mobile app allows users to manually post Stories created in the web app. Based on the publishing option you select, you will receive a Publishing Notification at the time and date you specify. You can also see the number of impressions, reach, replies, exits, and forward and backward taps for each story.

The reports tab also allows you to identify top stories, analyze how your story has performed over time based on engagements received, assess your story's completion rate, and much more.

You can keep it short and sweet with YouTube Shorts on Zoho Social.

YouTube Shorts is an excellent way for businesses to increase audience engagement and brand awareness. Additionally, because YouTube Shorts is a mobile-first feature, using content other than horizontal, long-form videos allows you to reach a wider audience. Thanks to a feature update, you can now create a quick teaser for a longer video and upload it as a Short from our publishing window. You can also edit the captions, change the thumbnail, add relevant hashtags, and change the visibility.

The majority of our customers asked for these feature updates, as well as the addition of new channels like TikTok. We're here to help you simplify your social media outreach one addition at a time, and we couldn't be happier. We'd love for you to check out the new updates and see how they work.

If you have any questions, comments, or suggestions, please contact us at creatorscripts@zoho.com. Or if you need help implementing Zoho Social for your business or brand.

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LEADING MODEL AGENCY IN DUBAI, STREAMLINES MODELS INFORMATION WITH ZOHO CREATOR & ZOHO CRM.

Sun, 06 Mar 2016 09:43:18 -0600

eMODELS.me is a full service Model Agency representing Models and Talent. Presently eMODELS.me Talents are working in Dubai, Abu Dhabi and other large Middle East Markets.

Michel Sedaga, founder and leading CEO at eModels.me, had a very specific need. “I manage thousands of models and need to have their most up to date information in order to schedule photo shoots and allocate talent the most efficient way possible. I need a solution that enables models to update my Zoho CRM via email.”

Creator Scripts developed a form to enable models with an online form to update data via email.

The integration between Zoho Creator and Zoho CRM is automatic. All fields in Zoho Creator connect to Zoho CRM and update the corresponding field in Michel´s CRM.

Streamlined information; results in faster bookings and better service. The right talent for the right job has become a revenue booster for eMODELS.me

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Zoho Creator Hack: Specify OR or AND operators when setting criteria for displaying a view

Mon, 25 Jan 2016 08:24:06 -0600

Inside Report Settings ----> Summary --->Criteria you can set the "OR" or "AND" operators to limit the records you display on a view.

Solution

What does Zoho Creator do?

Zoho Creator is a low-code platform that enables businesses and individuals to create custom applications and automate their work processes without the need for coding. Zoho Creator provides a drag-and-drop interface, pre-built templates, and a range of tools and features to help users build custom applications quickly and easily.

Is Zoho Creator worth it?

Whether Zoho Creator is worth it depends on your specific needs and requirements. Zoho Creator is a powerful platform that can help businesses and individuals automate their work processes, streamline their workflow, and save time and resources. If you need a platform to build custom applications, Zoho Creator may be worth it for you.

How much does Zoho Creator cost?

Zoho Creator has a range of pricing options, starting from a free plan with limited features, to a paid plan that starts at $7 per user per month. The exact cost will depend on the number of users, the features and tools you need, and the type of plan you choose. Zoho also offers a custom pricing option for larger organizations with more complex needs.

Is Zoho owned by Google?

No, Zoho is not owned by Google. Zoho is a privately held company based in Chennai, India. It was founded in 1996 and provides a range of online productivity and business applications.

What are the benefits of Zoho Creator?

Zoho Creator provides several benefits, including:

Custom application creation without coding
Automation of work processes and streamlined workflow
Reduced time and resources required for application development
Flexibility and scalability to meet changing business needs
Integration with other Zoho and third-party applications

Is Zoho hard to learn?

The level of difficulty in learning Zoho will depend on your experience and familiarity with similar platforms and tools. Zoho Creator is designed to be user-friendly, with a drag-and-drop interface and pre-built templates, making it accessible to users with limited technical skills. However, as with any platform, there may be a learning curve for some users, especially for more complex features and tools.

Does Zoho require coding?

No, Zoho Creator does not require coding. The platform provides a drag-and-drop interface and pre-built templates, making it possible to build custom applications without writing any code. However, advanced users with coding skills can also customize and extend their applications using the Zoho Creator scripting language.

Do hackers use Zoho?

Like any online platform, Zoho is vulnerable to hacking and security threats. However, Zoho takes security very seriously and implements a range of measures to protect its users' data and applications, including encryption, secure data centers, and regular security audits. It is important for users to follow best practices for securing their Zoho accounts, such as using strong passwords and enabling two-factor authentication.

Is Zoho completely free?

No, Zoho Creator is not completely free. The platform offers a free plan with limited features, as well as paid plans starting at $7 per user per month. The exact cost will depend on the number of users, the features and tools you need, and the type of plan you choose.

Zoho CRM Hack: Work smarter with these productivity tools

Mon, 18 Jan 2016 01:13:44 -0600

Picture this. You are holding a bowl filled with your favorite flavor of ice cream. You love its sweet taste on its own, but then you spot toppings— hot fudge sauce, chocolate chips, cookies, caramel, nuts and of course cherries. You’re welcome to use any of these toppings to make your ice cream even tastier. Which will you choose?

Just like ice cream sans toppings, we know that a CRM by itself is a powerful tool, but when you add smart features (toppings), you’ve got a CRM designed to make your life a little easier.

With this in mind, let’s look at a couple of intelligent features that will save you time and make your job simpler and more productive.

Take a shortcut using Macros.

There might be a set of mundane tasks in record level that you’d like to do at a click of a button. We knew that you’d want quick fixes and we got ahead of the game and introduced Macros.

So what can Macros do for you? It is a tool in which you can create rules and run them on your demand— Create a task, update a field, and send an email.

For instance, let’s say you close a deal and receive a payment. You need to have a set of things you do, every time and for every customer. No exception.

1) Send an email to your customer regarding the deal.

2) Convert the field “potential” to “contact”.

3) Assign a task to the logistics department to ship the product.

Since you already complete these activities regularly on all orders, using macros simplifies your work life.

Are you a power user of macros and wondering what’s new in this for me, we’ve got more for you. With the macros sharing feature, you can share the macro you created with your co-workers and subordinates. That way they’ll be able to complete the same activities that you were doing.

Bulk editing made easy in sheet.

Editing and making changes to bulk data is time consuming. And conventional methods like third party functions or reporting and importing are inefficient and error-prone.

The Sheet View option in Zoho CRM will help you generate and view records in Zoho Sheet. It is easy to make changes, save, and update records in your CRM account.

This functionality also makes it easy to add new records. (A maximum of 100 records will be available in a single sheet and you can add multiple sheets and update them).

These features may seem small, but they are extremely useful and make your work day more productive from beginning to end. Give them a try and be on the lookout for our next post about sales tools.

This entry was posted by Vaishnavi Soundar.

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What do you use Zoho CRM for?

Zoho CRM is used to manage customer relationships, track sales, and streamline business processes. It helps businesses automate and streamline their sales, marketing, customer support, and inventory management processes.

Is Zoho owned by Google?

No, Zoho is not owned by Google. Zoho is a privately held company based in Chennai, India.

Who is Zoho CRM best for?

Zoho CRM is best for small to medium-sized businesses looking for a cost-effective and customizable CRM solution. It's also suitable for businesses in a variety of industries, including sales, marketing, customer support, and inventory management.

What are the disadvantages of Zoho CRM?

Some of the disadvantages of Zoho CRM include limited scalability for larger enterprises, limited integration options with other business tools, and a learning curve for some users.

What are the 3 types of CRM?

The 3 types of CRM are operational CRM, analytical CRM, and collaborative CRM. Operational CRM focuses on automating and streamlining business processes, analytical CRM provides insights into customer behavior and preferences, and collaborative CRM facilitates communication and collaboration between teams and customers.

Is Zoho using SAP?

No, Zoho is not using SAP. Zoho is an independent company that develops its own suite of business and productivity tools, including Zoho CRM.

Is Zoho completely free?

No, Zoho CRM is not completely free. While Zoho offers a free basic plan, more advanced features and higher user limits are available with paid plans.

Does Zoho use SQL?

Yes, Zoho uses SQL (Structured Query Language) to store and manage its data in the database. SQL is a standard language for managing and manipulating relational databases.

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