Drip emails are a series of emails that are sent to follow up with subscribers. They are linearly set up with different send times. Once the defined time arrives, based on the action of recipients, they’re automatically sent to the subscribers by your email marketing platform. To learn more about drip campaigns from a very general point of view, read our article that explains the 7 ways to maximize your drip marketing efforts.

Considered one of the most effective ways to engage subscribers, drip emails are a natural fit for the ecommerce industry given the time visitors often take to make a purchase. Today we’re going to take a look at some highly personalized types of drip emails you can create if you have some data ab...

While holidays spell fun and frolic for some, for others they mean more work. When it comes to email marketers, the holidays are a time to buckle up for increased marketing activity.