Drip emails are a series of emails that are sent to follow up with subscribers. They are linearly set up with different send times. Once the defined time arrives, based on the action of recipients, they’re automatically sent to the subscribers by your email marketing platform. To learn more about drip campaigns from a very general point of view, read our article that explains the 7 ways to maximize your drip marketing efforts.

Considered one of the most effective ways to engage subscribers, drip emails are a natural fit for the ecommerce industry given the time visitors often take to make a purchase. Today we’re going to take a look at some highly personalized types of drip emails you can create if you have some data about your visitors and subscribers. These emails will be a great way to boost sales during the post-holiday season.

Clearance sale

This is a type of email customers expect to see after the holidays, so it’s good to fulfill those expectations. You can sell your remaining products to the right customers simply by setting up drip campaigns that show them items they’ll be interested in that are on sale. One way to do this is to segment customers who were active during the holiday season and show them items based on their previous purchase patterns. Your email should also indicate that there are only limited quantities left. This will give the email a sense of urgency, hopefully inspiring some of your recipients to go ahead and purchase a few items.

To read the full article please visit Zoho.com

While holidays spell fun and frolic for some, for others they mean more work. When it comes to email marketers, the holidays are a time to buckle up for increased marketing activity.

Every holiday season tests the nerves of email marketers. Their future can be decided based upon their capability to handle this sudden torrent of buyers. This is when the regular senders try to adapt to changes in the market while seasonal email marketers try to plunge in and tell a story in a short time.

All said and done, you’ll have to make an extra, careful effort to ensure you reap success during the holidays. This blog will discuss methods to make the most of the holiday season and the various avenues you should explore to achieve higher email deliverability and maximum engagement.

To read the full article please visit Zoho.com