Utilize the communications channels offered by Zoho SalesIQ to boost customer engagement.

Wed, 14 Sep 2022 18:28:01 -0500

The average client learns about your company through a variety of channels, including print and digital advertisements, social media, and your website. So why limit their ability to contact you? With the help of SalesIQ's customer engagement channels, you can provide your customers with the convenience of communicating with your company via their preferred instant messaging (IM) apps, such as Facebook Messenger, Instagram, WhatsApp, and Telegram.

This allows your marketing team to plan their strategy and reach their target audiences, your sales team to generate more leads, interact and close deals faster, and your support team to immediately resolve customer concerns.

What is the most enjoyable aspect? Not only can you engage prospects and customers via their preferred messaging channels, but you can also manage all of this communication through a single interface and even route incoming chats to live chat agents or departments based on the topic, business function, location, or channel. Integrations with payment and order management software, CRM, help desk software, and even internal databases improve customer communication across all engagement channels.

Let's take a closer look at each of our channels for customer engagement.

Interact with your Facebook fans via the Facebook Messenger channel.

Use the world's largest networking software, which has over 2 billion daily active users, to expand your market reach while remaining a reliable source for people to contact. Using our Facebook Messenger integration, your Facebook followers can directly chat with your business, and you can respond to them instantly from a single dashboard on SalesIQ.

Make your Instagram account a moneymaker.

Customers looking for home bakers, boutiques, and other small businesses typically start their search on Instagram as well as Google. Establishing your Instagram presence can give your business a much-needed boost and determine its fate. You must be active on the platform while also monitoring inquiries and orders from prospects and customers. If you don't respond within a day, you risk losing these prospects to a competitor.

For this, the SalesIQ-Instagram integration is a simple but effective solution. Read about Katherine, a budding entrepreneur, who used this integration to launch her pottery business, Lutum.

Customers who are concerned about their privacy should be able to contact you via Telegram.

Because of the data privacy concerns surrounding social media and instant messaging apps, many people have stopped using these platforms for critical communication. This does not, however, imply that these customers should always be required to visit your website for a simple clarification.

Your customers can contact you via their preferred instant messenger app thanks to the SalesIQ-Telegram integration.

WhatsApp can assist you in becoming more approachable.

With over 2 billion users, WhatsApp is the most popular instant messaging service. That is, having a WhatsApp account for your company/brand makes you appear much more approachable to your customers. This, however, may result in a massive influx of messages from them.

You can route all incoming messages to the appropriate agents or departments and respond to them instantly from within SalesIQ using our WhatsApp Business integration.

You can cover the fundamentals with website live chat.

The first thing people notice about your online presence is your website. Even the most beautifully designed website will not convert your online audience into customers if they cannot contact you! To bridge this gap, you'll need SalesIQ's powerful live chat. To give your prospects a way to contact you, you can brand the live chat messenger and place it on your website with a simple copy-paste action.

You can cater to your mobile app's users using our mobile SDK.

Shouldn't customer engagement in the digital age, where everything is, be optimized for mobile? Mobilisten, our live chat mobile SDK for Android, iOS, React Native, Cordova, and Flutter, allows you to easily extend all of SalesIQ's benefits to your mobile app and connect with your customers and prospects.

We're not finished yet! Please try these out and provide feedback in the comments section below while we develop additional customer engagement channels.

Get Started Now

Zoho Social now supports TikTok, Instagram Reels and Stories, and YouTube Shorts.

Thu, 08 Sep 2022 19:24:41 -0500

Good things take time, and great things take even longer. Zoho Social is no exception to the ever-expanding scope of social media. As our customers' needs changed, we worked behind the scenes to strengthen it to help you with your social media outreach. We're pleased to announce that TikTok, Instagram Reels and Stories, and YouTube Shorts have been added to Zoho Social. It's been a long time coming, but we hope it fulfills all of your expectations.
Let's dive right in and look at these highlights in greater detail.

TikTok is now available on Zoho Social to assist you in real-time planning, collaboration, and publishing.

TikTok videos can now be planned, posted, and collaborated on using Zoho Social. You can easily plan a post for later or post it right away from the publish window, whether you're at home or on the go, with our custom schedule feature. You can engage your community and gain new followers by publishing trending videos on our desktop platform and mobile app. You can also include a catchy video description and emojis from our emoji tray. You can also group and add trending and relevant hashtags to include them all at once in your post.

TikTok will not be available through Zoho Social in India due to ongoing regulatory restrictions on the platform.

The Zoho Social centralized content calendar allows you to organize all of your videos into a single view, plan your TikTok content strategy and marketing, and keep track of your content plans across platforms. You can view all of your connected channels' weekly and monthly posts at the same time.

You and your team can now easily move material around a structured pipeline thanks to the Workflow and Content Approvals features. You can do so by creating your own approval system and streamlining your social media publishing process. Using the approvals dashboard, you can designate specific team members as approvers who will review and publish drafts, as well as contributors or publishers who will be able to generate and submit drafts for review. As a result, teams have more editorial control over the content they distribute.

Increase your exposure on Zoho Social by using Instagram Reels.

Short-form video is the most interesting and engaging type of social media content available today. With our integration, you can plan and publish Instagram Reels, view and respond to incoming mentions and comments, and even see the number of likes, views, and plays your Reel has received. You can set your Instagram Reels to auto-publish, schedule them for a specific date, or even use Smart Q to publish on the best day/time.

You can also select a thumbnail from the suggested options to use as your Reel's cover image, or you can select your own frame from the video and post it on both your grid and the Reels tab. You can also easily plan and manage your entire video strategy.

You can engage and interact on Instagram Stories using Zoho Social.

Instagram Stories is a feed of pictures or videos that disappear from your profile after 24 hours. Thanks to a feature update, you can now plan and create your Instagram Stories ahead of time. It also allows you to publish immediately or later, preview the story to see how it will appear on your profile, and add captions to each one.

Furthermore, with Zoho Social, you can access a variety of unique and fun custom stickers, as well as apply filters to completely customize the look of your story and build it from scratch. The Zoho Social mobile app allows users to manually post Stories created in the web app. Based on the publishing option you select, you will receive a Publishing Notification at the time and date you specify. You can also see the number of impressions, reach, replies, exits, and forward and backward taps for each story.

The reports tab also allows you to identify top stories, analyze how your story has performed over time based on engagements received, assess your story's completion rate, and much more.

You can keep it short and sweet with YouTube Shorts on Zoho Social.

YouTube Shorts is an excellent way for businesses to increase audience engagement and brand awareness. Additionally, because YouTube Shorts is a mobile-first feature, using content other than horizontal, long-form videos allows you to reach a wider audience. Thanks to a feature update, you can now create a quick teaser for a longer video and upload it as a Short from our publishing window. You can also edit the captions, change the thumbnail, add relevant hashtags, and change the visibility.

The majority of our customers asked for these feature updates, as well as the addition of new channels like TikTok. We're here to help you simplify your social media outreach one addition at a time, and we couldn't be happier. We'd love for you to check out the new updates and see how they work.

If you have any questions, comments, or suggestions, please contact us at creatorscripts@zoho.com. Or if you need help implementing Zoho Social for your business or brand.