Are you tired of the endless chase for leads that simply don't convert?

The most important thing in marketing is the conversion. You need to have a process that will lead your prospects to take the desired action. Zoho CRM can help you enhance your sales process and convert more prospects into customers.

What is a sales process and the importance of having one

A sales process is a sequence of steps that a company undertakes when they are trying to make a sale. This may include follow-up calls, demonstrations, and referrals to other products. Sales processes vary from company to company but they usually have the same basic steps: prospecting, qualifying, following up, and closing. There are many reasons why having a sales process is important. For example, if you do not have one in place then it can be difficult for your sales team to find new clients or keep track of what needs to be done with current clients. The best way that you can maximize your potential when it comes to making sales is by having an efficient process in place which will help your team be more productive and successful.

Inbound Sales Process

The inbound sales process starts with the discovery phase. The discovery phase is an important step to ensure that the company is getting increased visibility on the web, which will help them increase their lead generation. This can be done through content marketing, PPC (pay per click), and SEO (search engine optimization).

The next step in the inbound sales process would be to nurture these leads. The goal of this phase is to turn these prospects into customers. This can be achieved through providing valuable content through blogs, webinars, and other means of communication.

Lastly, you want to convert your prospects into customers by following up with them via email or phone calls.

Outbound Sales Process

Zoho’s CRM software can be used for outbound sales process. It helps the salesperson to manage the entire deal - from customer research, outreach, and conversion. This way they can close deals faster and reduce the time spent on managing contacts, leads, and accounts while also improving lead qualification.

Salespersons can find out more about their prospect’s social media activities with just one click through social media monitoring feature that is present in Zoho CRM.

Outbound sales process with Zoho CRM provides a streamlined method for closing deals quickly by helping the salesperson to manage all aspects of the customer relationship

Zoho CRM is one of the best CRM for small businesses. It helps you increase conversions by promoting your products and services in an effective way. It also has a number of useful features such as lead management, contact management, customer web store and mobile app, which will help you to take care of your business better and it has a variety of helpful hints that will make using the software easier and more effective.

We hope you found this post helpful! We want you to grow your business. If you want to contact us for any reason, please use the contact form below. If you have any other questions or ideas for content that we could produce for you or your company, please let us know!

1. Leverage social media to your advantage.

According to a survey by DemandWave, 55 percent of all businesses worldwide find social media to be the best way to generate leads, rightfully so. Traditional marketing platforms don’t always provide marketers the same luxury social media does in identifying and engaging your target audience. For example, hosting a Twitter chat to announce a new product release, sharing pop-culture polls for your followers, and interacting with influencers and thought leaders who cover your industry are surefire ways to build a powerful brand presence online and bring traffic to your website.

Start by creating a page for your business on popular social media networks like LinkedIn, Twitter, or Facebook. Using the Zoho Social application in Zoho CRM Plus, you can publish posts across all platforms simultaneously and measure their engagement levels.

Next, identify keywords and hashtags that are relevant to your business and track them on a regular basis. When the time is right, make your presence felt by joining the conversation to build your overall brand presence.

Remember to keep up the momentum. Keep your page bustling with activity by posting quality content that’s relevant to your audience. In a few months, you will start to see a rise in your website organic traffic. But consistency is the key.

2. Invest in an AdWords campaign. 

Statwit estimates that businesses make $2 in revenue for every dollar they spend on Google AdWords. However, PPC (Pay Per Click) ads are not exactly cheap (Depending on your industry, keywords can even go upwards of $50 per click). To truly get the results you want, you must find the best keywords and the right ad content for your PPC ads . Here’s how Zoho CRM Plus can help.

Use Zoho Social to identify trending tag words in your region. Experiment with Google AdWords by starting a small campaign by bidding on these tags. Create landing pages with relevant content for each keyword, and route traffic accordingly. Next, import your AdWords marketing data into Zoho CRM so you can see which keywords led to each sale. You can also export your sales data into AdWords to optimize your bidding and streamline budgets to yield maximum profits.

Once you merge your Google online marketing data with Zoho’s offline sales data, both your sales and advertising teams can learn which marketing strategies are driving the best ROI. After the campaign is over, use Zoho CRM Plus analytics to combine your AdWords analytics with sales data from your CRM and make sure that the keywords you’re investing in offer the most bang for your buck.

3. Take your show on the road.

Trade shows are one of the few opportunities where brands get a chance to directly connect with their customers. According to the Center of Exhibition Industry Research, 86 percent of people attending a trade show have the ability to purchase. Find local trade shows that are relevant to your business interests and meet potential clients. Zoho CRM Plus mobile apps allow you to scan business cards and import them to your CRM, right from the trade show floor.

Once the contact details are imported in your CRM, the best way to solidify your relationships is by creating an immediate follow-up plan to ensure your potential client does not lose interest. Sync the names and email addresses of your new CRM clients into individual subscriber lists, based on their industry in Zoho Campaigns. Next, create mailers for each industry type with your call-to-action as a link to your website. Grab your client’s interest by adding their first name in the subject lines, using merge tags. Once the campaign is sent, measure click rates/open rates in Zoho Campaigns, and start experimenting with different subject lines to improve your success.

It’s your turn now, are you ready?

First, choose one or two action items from this list. Try to implement them and tell us how they went in the comments below.

Second, we’d like to hear your thoughts. Do you have any other ideas you’d like to see on this list? Feel free to share them here, as well.

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Check out Zoho CRM Plus, our end-to-end customer engagement suite for sales, marketing and support teams. Zoho CRM Plus allows you to do everything you can from attracting leads to converting them into customers, and from managing your social media profiles to providing top-notch customer support. Sign up here for a free 30-day trial.
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