Here´s the deal:

Less than 9 months ago Twitter shared a list of the features most requested via #helloworld on the official Twitter blog, which may have given us something of a road map as to where Twitter could be looking to make changes in the near future.

As per the #helloworld feedback, the most requested Twitter features are:

That´s not all...

Today we finally see some of the #helloworld features come to life. Twitter recently announced an upcoming update that will make big changes to the way people (and brands) create content and engage on the social media platform. Here are the main changes from twitters announcement.

• Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.
• Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words!
• Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed.
• Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly.

We’re always looking for ways to create and share great content that will engage our audience. Creating good content is an art in itself, but so is curating and sharing content.

Discovering, curating and sharing great content that your audience will find interesting is hard enough as it is. But it doesn’t stop there – when you find good content, you need an easy way to add it to your social sharing pipeline. Meet Zoho SocialShare, the new browser plugin from Zoho Social, designed to help your brand easily curate and share content.

Here are some of our top tips for curating and sharing content with Zoho SocialShare.

Share content pronto, without switching browser tabs: Whenever you come across an interesting article that is relevant for your audience, all you have to do is click on the Zoho SocialShare icon in your browser. Once you hit publish, the article will be instantly shared from all your social media channels.

Save as draft idea or discuss later: If you like an article but aren’t sure whether you want to share it right away, you can use Zoho SocialShare to save it as a draft. Draft posts can be published anytime in the future.

What’s really cool about this feature, is the ease with which you can share these drafts for internal discussion with your team. All it takes is one click to share a draft post to your Collaborate tab in Zoho Social. You can even tag your team members so that they can take a look and discuss it with you right there.

Schedule sharing: There are times when you’re sure you want to share an article but can’t do it right away because you already have a lot of content scheduled. Or because you know now is not a good time to engage your audience.

In situations like these, Zoho SocialShare lets you schedule the article to go out at a future time when a majority of your audience will be active. If you’re not sure about what time is best, just use the SmartQ feature and we’ll automagically schedule it to go out when most of your audience is likely to engage with it.

Pick your favorite lines to share: If you loved reading an article and want to make sure your audience reads it, don’t just share the title as the main piece of content. Select the lines that you felt were most powerful, the ones that you think will make the maximum impact on your audience, the ones that you believe will make the reader want to click and read more. I guess you get the picture.

Yes, those are the lines that you should share. Just select these lines, even if they’re at different places in the article and we’ll share them for you.

Zoho SocialShare is available on Firefox and Chrome web browsers and comes for free with all our plans. And, of course, all the content you share from it will show up in your Zoho Social dashboard so you can track how your audience engages with different articles and figure out what’s working best for them. Simplify your social sharing now.

This entry was posted in Zoho Social and tagged brands, content marketing, social media, social media marketing by Meera Sapra.