You’ve probably Googled “What’s the best day to send my email?” before a high-stakes email campaign and found that most results say Tuesday is the best day.
You’ve also probably seen these claims backed up with different kinds of data. However, as an email marketer, you should consider the sample size and the industries contributing to the data. Extrapolating the findings of a different industry to your industry might not yield the best of returns.
So if you haven’t completely studied the behavior of your target audience, but you believe that Tuesday is the gold standard, it’s safe to say that you’re entertaining a myth.
In this article, we’ll discuss why the Tuesday preference exists and some tools for cracking the best-time-to-send-ema...