Post-holiday drip email campaigns for the ecommerce industry

26.01.21 03:49 PM By rogv1a33


Drip emails are a series of emails that are sent to follow up with subscribers. They are linearly set up with different send times. Once the defined time arrives, based on the action of recipients, they’re automatically sent to the subscribers by your email marketing platform. To learn more about drip campaigns from a very general point of view, read our article that explains the 7 ways to maximize your drip marketing efforts.

Considered one of the most effective ways to engage subscribers, drip emails are a natural fit for the ecommerce industry given the time visitors often take to make a purchase. Today we’re going to take a look at some highly personalized types of drip emails you can create if you have some data about your visitors and subscribers. These emails will be a great way to boost sales during the post-holiday season.

Clearance sale

This is a type of email customers expect to see after the holidays, so it’s good to fulfill those expectations. You can sell your remaining products to the right customers simply by setting up drip campaigns that show them items they’ll be interested in that are on sale. One way to do this is to segment customers who were active during the holiday season and show them items based on their previous purchase patterns. Your email should also indicate that there are only limited quantities left. This will give the email a sense of urgency, hopefully inspiring some of your recipients to go ahead and purchase a few items.

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