The Zoho Social API (REST v2) lets your own systems publish, schedule and approve social posts through code. For agencies, SaaS products and marketing teams, social publishing becomes one step in a workflow you already run instead of a separate tool.
What the API covers today
The Zoho Social REST API v2 uses standard HTTP endpoints, OAuth 2.0 and JSON. It goes well beyond a single publish call:
- Publishing and scheduling: create, schedule, update, cancel and repeat posts across connected networks in one request.
- Drafts and media: manage drafts, upload media by file or URL, and pull stock media from Pixabay, Pexels, Giphy and Unsplash.
- Approvals: submit posts for review, add reviewer comments, approve or reject.
- Validation: check content against each network's limits before it goes out.
- Engagement: read published posts with reactions, comments and shares.
Publish from the systems your team already uses
Content often starts in a CMS, a CRM or an internal campaign planner. With the API, scheduling can follow campaign milestones and publishing can happen as the last step of content approval, inside the tool where the work already lives.
| Source system | What the API makes possible |
|---|---|
| CRM | Announcements and campaign posts tied to customer milestones |
| CMS | Approved content goes straight to distribution, with no copy and paste |
| Internal marketing platform | Planning, approvals and publishing in one place with an audit trail |
| SaaS product | Social publishing as a native feature for your own users |
Keep many brands manageable
The API returns portal, brand and user information, plus the channels connected to each brand: Facebook Pages, Instagram professional accounts, LinkedIn profiles and pages, X, YouTube, TikTok, Google Business Profile, Pinterest, Mastodon, Threads and Bluesky. Your application can read each channel's type, status, permissions and media limits, so one dashboard can serve every client without guessing.
How to get started
- Request access and wait for approval.
- Register an app in the Zoho Developer Console.
- Authenticate with OAuth 2.0 and send the token in the Authorization header.
- Use your data center's API domain (US, EU and others) with the right portal and brand context.
Want to see the product first? Explore Zoho Social before you plan the build.
Questions
Is the Zoho Social API available to everyone?
Not yet. Access is granted through a request and review process. After approval you register an app and start building.
Which social networks does it support?
Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Google Business Profile, Pinterest, Mastodon, Threads and Bluesky, depending on what each brand has connected.
Can it handle post approvals?
Yes. You can submit posts for review, add reviewer comments, and approve or reject them through the API.
Can one app manage several clients or brands?
Yes. The API exposes portal and brand data so agencies can work across many brands from a single portal.
Can I connect Zoho Social without writing code?
Yes. Zoho Flow or Make.com can link Zoho Social to other apps. The API is for deeper, custom integrations.
Based on Introducing the Zoho Social API on the Zoho Blog.