Even today, industries like pharmaceutical and medical devices still follow the traditional way of making sales, where the sales rep goes out into the field to pitch to prospects. These industries still firmly believe that field sales is their most effective way of making sales. However, since healthcare professionals (HCPs) often have a busy schedule, they prefer to be communicated with through emails or calls before a meeting.

Sometimes, this gap between the approach followed by field reps and HCPs expectations can negatively affect deals. With a route planner, you can solve this problem while significantly improving your success rate.

Here are 6 reasons why opting for a route planner can be a go...