Blog tagged as Email Marketing

Post-holiday drip email campaigns for the ecommerce industry

Drip emails are a series of emails that are sent to follow up with subscribers. They are linearly set up with different send times. Once the defined time arrives, based on the action of recipients, they’re automatically sent to the subscribers by your email marketing platform. To learn mo...

26.01.21 01:49 PM - Comment(s)
Introducing crisis-related email templates

Sensitive emergencies and outbreak times like our current one highlight how emails are a predominant means of communication for people across the world. Whether it’s HR sending employees company emails or customer-focused COVID-19 precautionary steps, awareness campaigns, an...

01.04.20 11:10 AM - Comment(s)
Aligning remote teams for successful email campaign execution

With the ongoing global health emergencies, home is becoming the headquarters for most of our work. The continued emphasis on working remotely is largely shaping the way teams digitally collaborate, coordinate, and comply on KPIs and outcomes.

So, what does this mean in the case of your ema...

20.03.20 09:47 AM - Comment(s)
5 ways small businesses can build customer trust using email marketing

Every business holds on to values such as honesty, loyalty, and respect, but one value that stands as the key to success for any business is gaining and retaining customer trust.

The digital revolution is screaming for business transparency and customer trust with the rapid expansion of online r...

30.11.19 09:06 AM - Comment(s)
7 Email marketing best practices for the holiday season

While holidays spell fun and frolic for some, for others they mean more work. When it comes to email marketers, the holidays are a time to buckle up for increased marketing activity.

Every holiday season tests the nerves of email marketers. Their future...

Email content that makes happy customers

Tim Watson, a leading independent email marketing consultant from Zettasphere, shares his expertise on what kind of email content makes customers happy and stick to a brand. Tim has 14 years of email marketing experience, providing strategic guidance to enhance email campaign performances. He’s...

05.09.19 11:52 AM - Comment(s)
Email marketing in 2019 — a digital marketer’s perspective

Pundits have unanimously predicted that the popularity of email marketing will further soar in the coming years. 2019 has almost come to an end and we saw emails on mobile, personalization and AI (Artificial Intelligence) topping the marketing trends.

Digital Marketing expert Dharaneetharan GD&...

22.08.19 10:18 AM - Comment(s)
5 email marketing strategies that deliver results

Here’s a blog piece by Izabelle Hundrev from G2, a B2B review marketplace for software and services. She specializes in sales, marketing, and real estate content. After earning a degree in Journalism from the University of Missouri, Izabelle moved back to her hometown of Chicago, wher...

Smart email marketing: How to send targeted and interactive emails in today’s digital world (Part 1)

Email marketing is seen as an integral element of engagement for most of today’s digital businesses. While sending emails still takes the primary focus for most of us, delivering emails successfully to recipients’ inboxes is catching up the top position too.

So it’s not just sending an email cam...

When should you use marketing automation?

Every business functions with the goal of generating more revenue. More revenue comes from quality customers, who were often the best leads before they converted. It’s a domino effect that starts right when a web visitor shows initial interest in a brand.

Efficient marketers ...

Enhance Your Zoho CRM with Towerdata Email Intelligence API


The more you know about your customers, the better you can engage them with targeted, relevant content that gets higher response rates. TowerData Email Intelligence provides valuable demographic, interest and purchase data on 80% of email or postal addresses in batch or via a...

Deep Dive into Zoho Campaigns

Zoho offers an entire suite of features, together with Zoho CRM and Zoho Reports to name just two. subsequent to these products and others covering accounting, human useful resource (HR) administration, and a lot extra, Campaigns acts as Zoho's e mail advertising and marketing product (whose most...

For over a year​, our iPhone users have been effortlessly managing their email campaigns using the Zoho Campaigns mobile app. With the ability to monitor campaigns, organize subscriber lists, view reports and work offline, it’s easy to carry out a successful emailmarketing strategy wherever your job...

3 Copywriting Mistakes that Kill Your Cold Emails

Your prospects delete most of the cold emails sitting in their inboxes, and they’re probably deleting yours, too. Don’t confuse your prospects by sending unclear messages. Focus on benefit-driven emails that target their specific pain points.

Even if you have a solid product, your cold email campai...