Here’s an interesting piece of trivia. IBM once reported that 2.5 quintillion bytes of data are created everyday, worldwide. However, nearly 90% of that structured data goes unanalyzed. This data is known as dark data.

Now let’s switch gears to your business. A sizeable volume of data flows in and out of your business everyday. But is your analytical infrastructure helping you harness the power of that data, or does it remain dark?

Even a marginal drop in the dark data percentage can unearth powerful insights for a business. But for this to happen, it’s vital for businesses to have a robust information ecosystem.

The dumbbell model is a simple framework that describes the key attributes of an information ecosystem: