Look up the top ten or top five or the best CRMs in the market. You’ll likely find plenty of articles that recycle many of the same prominent names. There must be some truth to it, otherwise it’s hard for the same set of CRMs to make an appearance in every list. Yet, with the great variety of CRM solutions out there, why are only a select few being considered for praise by list makers?

Who’s to say who is right? 

Zoho One, our comprehensive platform of 45+ Zoho products and services, now has one more powerful addition: Orchestly. This addition is a business orchestration platform that helps automate workflows, enforce compliance, provide visibility, and cut out inefficiencies. Orchestly is the one place to view and track information flowing through the various apps of Zoho One, as well as third party applications.

Imagine a grand symphony orchestra comprising myriad instruments. There is much variety, ranging from gigantic tubas and trombones to tiny piccolos and bells, and yet when they follow a well-composed score and are guided by a skilled conductor, we hear harmony and beauty. How fantastic would it be if our business w...